Win more direct bookings
1. Give returning guests a reason to book direct
Booking sites charge a commission on every stay. A guest who stayed once already knows you, so reward them for booking directly next time: bonus points on the stay, a free upgrade, or late checkout.
2. Reward repeat stays
Business travellers and domestic tourists who visit Pokhara, Chitwan or Kathmandu several times a year are your core. A visit reward, such as a free room upgrade on the fifth stay, keeps them from comparing prices every time.
3. Recognise your best guests
Tiers from Bronze to Platinum, with perks like a welcome drink, early check-in or a better room at higher levels, make frequent guests feel known.
Earn more from each stay
4. Bring guests into your restaurant, bar and spa
Guests often eat out or book a massage elsewhere. Give points on every bill in your restaurant, rooftop bar and spa, not just the room, so spending on site feels rewarding.
5. Sell packages, not just rooms
Room with breakfast and dinner, a honeymoon package, a weekend family deal with a sightseeing trip: packages raise the booking value and stand out from a plain room listing.
Fill the off-season
6. Target domestic travellers in quiet months
When international arrivals drop during the monsoon, domestic weekenders and families can fill rooms. Publish an off-season offer, give double points on monsoon stays, and message past guests directly.
7. Use festivals and long weekends
Dashain, Tihar and New Year holidays send families travelling. Announce festival packages early and remind past guests a few weeks ahead.
Turn guests into reviewers
8. Ask for reviews at checkout, and reward them
Reviews decide bookings. Ask satisfied guests at checkout, and reward feedback forms and post-stay surveys with points. Read the answers: they tell you what to fix before it shows up in a public review.
9. Reward social posts and referrals
Guests photograph your view, pool and food. Reward tagged posts and story mentions, and give a referral bonus when a guest sends a friend.
A hotel loyalty program you can copy
- 5 points per Rs 100 on rooms, restaurant, bar and spa
- Every 5th stay: a free room upgrade
- Bronze to Platinum tiers with welcome drinks and late checkout
- Double points on monsoon stays
- Post-stay survey: 100 points
- Birthday stay: a free dinner for two
- Refer a friend: 500 points after their stay
Run them in HamroPoints, with reception, restaurant and spa staff scanning from their own phones.
Questions
How can a hotel in Nepal increase direct bookings?
Reward past guests for booking directly with bonus points, upgrades or late checkout, and keep in touch with them between stays through offers and messages. Guests who already know you are the easiest to convert.
Does a small hotel or guesthouse need its own loyalty app?
No. Building and maintaining an app is expensive. With HamroPoints, guests use one free app for every participating business, and you run your program from a phone.
How do hotels fill rooms in the off-season?
Focus on domestic travellers and past guests: off-season packages, double points on stays in quiet months, and direct messages to guests who stayed before.